The full-stack creative studio building immersive engagement platforms for fandoms.
Alice & Smith Studio is a pioneer in alternate reality games, transmedia campaigns and LiveOps technology. We leverage the power of Alice & Smith’s proprietary software XR Server for Microsoft Azure PlayFab to ignite fandoms around the world.
Go down the brand rabbit hole.
Our Services
Alternate Reality Gaming • Gamification • Twitch Extensions • Transmedia Events •
Alternate Reality Gaming • Gamification • Twitch Extensions • Transmedia Events •
Our Work
-
![]()
PUBG Lore
-
![]()
Nic Laloux
-
![]()
Red Bull
-
![]()
Paradox PDXCON
-
![]()
Paradox Tender
(Because it pays to play…)
We help world-class clients and brands deepen fandom and user engagement by creating and deploying immersive brand worlds and interactive engagement campaigns with positive ROI.
Our Partners In Play
Why invest in an ARG & Transmedia Storytelling?
Gaming mechanics are the secret ingredients to immersive & interactive experiences that captivate audiences, leading to deeper engagement.
Engaging Experiences
Loyalty Strengthening
We strengthen brand loyalty by involving participants in narratives and activities, fostering a sense of ownership, & building a dedicated community of fans.
Offers valuable data collection opportunities: gather insights on player actions, & preferences enabling targeted & personalized marketing strategies.
Data Insights
Is an Alternate Reality Game right for your brand?
-
ARGs can serve as the creative connective tissue of complex digital ecosystems for artists and IPs that are transmedia and multibrand by nature.
Our PlayFab XR technology can unlock new revenue streams, thanks to hyper-personalization and hyper-monetization.
-
For the past 20 years, ARGs have been a go-to marketing strategy for our clients launching AAA and AA games, tapping into their audiences’s gaming behaviours and their IP’s narrative potential.
Our PlayFab XR technology serves has the puppet master hub to optimize the storyline in real time.
-
An ARG is like a gift to a community, creating an innovative opportunity for creators & streamers to engage their fans in a highly participative way.
Our PlayFab XR technology turns any passive spectator into an active player. Developing bespoke Twitch extensions is our forte.
-
Basic ARG mechanics can turn enthusiastic consumers into brand fans, expending the brand universe into long lasting stories and characters marketing teams can play with.
Our PlayFab XR technology delivers sophisticated segmentations and data to feed the next engagement campaign strategy.